Building a theory of multi - media CMC
نویسنده
چکیده
In order to provide directions for future computermediated communication (CMC) scholarship, in this article, I analyze, critique and integrate contemporary CMC theory and research. Particularly, based upon an analysis of recent developments in multi-media software and the world wide web, I explore the theoretical implications of increased audio, video and threedimensionality in cyberspace. In general, in this article, I argue that CMC theory and research has been limited by the ‘textual bias’ of previous scholars. CMC researchers and theorists must begin to reconstruct the communicative, rhetorical and epistemological features of multi-media CMC in order to describe and explain communication in cyberspace. Through an integrated, inter-disciplinary program of multi-methodological empirical research, scholars can build theory that better accounts for multi-media CMC.
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